We know how important fashion is in Hollywood. Looking attractive, sexy, and unique — in many cases — is the lifeblood of the industry. It’s no surprise, then, that many celebrities have developed beauty brands. Many of them, however, are relatively unknown despite the massive names behind them. We’ve compiled a list of 20 terrific celebrity beauty brands that you probably haven’t heard of, but definitely should know. From Kim Kardashian to Will Ferrell to Ryan Seacrest, this list runs the gamut!

Have you heard of any of these brands or tried any of the products? Let us know on Facebook, and make sure to SHARE this with all the fashionistas in your life!